Qualmark, Tourism's Official Mark of Quality
Qualmark New Zealand Limited is New Zealand tourism's official quality agency. It is a government - private sector partnership between Tourism New Zealand and New Zealand Automobile Association. Qualmark licenses professional and trustworthy New Zealand tourism businesses to use the Qualmark® - tourism's official quality mark - to help international and domestic travellers select places to stay, things to do and ways to get around.
It's a role defined for Qualmark in the New Zealand tourism strategy to help achieve the industry's overall goal to enhance New Zealand's reputation as a world class visitor destination. Qualmark is run on a not-for-profit basis as a service to travellers and the tourism industry.
Qualmark's core activities are based around determining the eligibility of businesses to enter the licensing system by way of assessment; promoting and working with Qualmark® licensees; and working closely with other organisations and sectors within the tourism industry.
Assessments are conducted by Qualmark's own assessment team in the case of accommodation, or by professional assessment company Telarc in the case of other tourism businesses.
Things to do and ways to get around
If you're after things to do and ways to get around, Qualmark® endorsed visitor services, transport and visitor activities are the smartest choice, from abseiling to yachting, art galleries to wilderness walks, coaches to limousines.
The growing number of tourism businesses listed here have had the many features that make up a quality customer experience put to the official Qualmark® test.
Hukafalls Jet was the first Qualmark endorsed jet boat operation in the Taupo region.
